Wise

Case Study : Launching a High-Impact SaaS Product for a Fintech Startup

Client: Revolt

Industry: Finance

Service: SaaS Development

Challenge:

Wise, a fintech startup, had an innovative idea for a SaaS platform that would help small businesses manage their cash flow more effectively. However, they needed a strategic partner to turn their concept into a market-ready product and validate it with real users.

Solution:

RTC engaged with Wise from the ground up, starting with our Sprint Zero process to create a prototype and gather feedback from target users. We refined the product based on user insights and developed a robust, scalable MVP using Laravel and Vue.js. Our dual-track agile approach allowed for continuous discovery and delivery, ensuring the product evolved with market needs.

Results:

Quick Market Entry: Wise went from concept to launch in just 6 months, significantly faster than the industry average.

User Adoption: Within the first three months of launch, the platform onboarded over 500 small business users, far exceeding initial targets.

Revenue Growth: The streamlined cash flow management features helped users reduce late payments by 25%, directly contributing to their bottom line and driving Wise’s subscription growth.

Wise now stands as a rapidly growing SaaS provider, thanks to a well-executed product strategy and a commitment to continuous improvement.