Boohoo

Case Study : Enhancing User Engagement for an E-Commerce Platform

Client: Boohoo

Industry: E-Commerce

Service: Web App Development

Challenge:

Boohoo, a fashion e-commerce platform, faced declining user engagement and high bounce rates due to a slow and outdated web application. Their existing platform lacked personalisation features and provided a subpar mobile shopping experience, which was critical given their predominantly mobile user base.

Solution:

RTC collaborated with Boohoo to redesign their entire web application with a user-centric approach. Our team developed a fast, responsive, and visually appealing platform using the latest front-end technologies, including React and Node.js. We incorporated personalised recommendations, a streamlined checkout process, and optimized the app for mobile devices to enhance the overall shopping experience.

Results:

Increased Engagement: Boohoo saw a 35% increase in session duration and a 20% decrease in bounce rate within the first month of the new platform’s launch.

Higher Conversion Rates: The improved UI/UX and faster load times contributed to a 25% boost in conversion rates, directly impacting revenue.

Enhanced Mobile Experience: With mobile optimization, the platform now provides a seamless experience across all devices, leading to a 40% increase in mobile purchases.

StyleWave now offers a superior online shopping experience that keeps users engaged and drives sales growth.